3x L'Oreal Preference
Ultra Platinum Bleach
Hair Lightener
Permanent Hair Dye
Box Contents
1 Tube of Lightening Cream 25ml
1 Applicator Bottle of Developer Cream 75ml
1 Lightening Powder Sachet 22g
1 Reinforcing Conditioner 54ml
1 User Guide
1 Pair of High Quality Gloves
Up To 9 Level Lift
Protective Bonding Complex
Protects While Lightening
Advanced Bleach
Anti-Brass Care
A perfect mix of lightening and bonding agents for our maximum lift and proven hair protection.
Reinforcing purple care. It deeply nourishes hair fiber and reduces breakages while neutralising brassy undertones thanks to its concentration of purple dyes.
-80% hair breakage.
Hair bonds are essential components inside the hair fibre, responsible for hair quality. If impacted, hair can become dry and brittle. For the first time, our bleach is enriched with bonding complex inside the formula to protect hair bonds while lightening up to 9 levels.
Go extreme with your hair protection thanks to our innovative bonding technology and anti-brass care. Preference 9 level lift helps you achieve your purest platinum blonde yet with stronger, more nourished hair.